How do I create and manage promotional campaigns or discounts in Shopify, and are there automated tools for tracking their success?
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Creating and managing promotional campaigns or discounts in Shopify is simple and effective. Shopify allows you to set up discount codes, automatic discounts, and time-based promotions directly from the admin panel. You can apply discounts to specific products, collections, order values, or customer groups. For tracking success, Shopify provides built-in analytics to monitor campaign performance—like sales generated, usage limits, and conversion rates. Additionally, you can use automated tools and apps from the Shopify App Store, such as Shopify Email, Klaviyo, or Seguno, to run targeted promotions and track ROI. For more advanced campaign strategies, partnering with a Leading Shopify Development Company can help tailor promotional tools and integrate third-party solutions for better results.